Jena M Creative

IH provides artisan grains, rices and legumes to foodservice customers looking to set themselves apart. Responsibly-sourced and processed to a standard that exceeds requirements, IH products go a step further. From culinary support to any degree required to the added convenience of our grain blends - each ingredient perfectly matched in cook time - we are here to ensure our customers’ success, and that their customers are hurrying back for more.

As the designer for IH, I decided a large color palette would complement the large selection for their products. Wonderfully photographed product shots created beautiful backdrops to splash colors and bold statements. 

See full website at www.inharvest.com

Thank you to Jennifer Kohnhorst—Art Direction & Copy Writing. Company, Macleod & Co.

As IH broke into the retail market, they needed a stronger brand presence to sit on grocery store shelves. With such strong culinary support, the brand felt they could help the average person prepare easy meals at home. The IH retail brand makes cooking fun, easy and loaded with support. 

Most of the rice and kitchen supplies photography for the IH website was set up my myself, and my creative director Jennifer Kohnhorst. My own cooking supplies added great splashes of color to this vibrant brand. 

To see the work in progress site: www.inharvestgrains.com

Design for the packaging was the collaboration of myself, Sherwin Schwartzrock—design, and Jennifer Kohnhorst—Art Direction & Copy Writing. Company, Macleod & Co.

The Water Risk Monetizer is a financial modeling tool that provides a new way for businesses to factor water scarcity into decisions that support business growth and help ensure the availability of fresh water for future generations.

Our job was to create a simple way for businesses to understand water-related risks. Water scarcity threatens business vitality in regions around the world, we created a smart tool to manage sources and make water a business case.

Company: Sundog Interactive
(acquired by Perficient in 2019)

We were asked to do an entire rehaul of BankForwards website, they originally had multiple sites for their breath of services and needed a more unified experience for their users to find information. As the designer for BankForward, I decided a color palette that highlighted the different departments help ground the users and make similar templates feel like a new experience. The colorful design give the bank a more inviting and unique style to their competitors.

See full website at www.bankforward.com

Team: Jason Jacobson, Strategy & Copy Writing.
Company: Sundog Interactive
(acquired by Perficient in 2019)

Ecolab was looking to improve productivity, engage users, and help foster a global company culture through a personalized user experience.

Design Phase

In order to gain consensus with stakeholders with little design experience, we started the process by presenting mood boards and worked with them in live working sessions on a single component, which resulted in three design options to choose from. 

An additional challenge was considering design implications for sections of the site in different languages with often very long character counts.

A close relationship with our Sitecore developers
Developers during the build process kept a close relationship with me and we navigated through any roadblocks and make sure we kept the integrity of the design. Designs built out with components on Sitecore.

Mood Board Working Session:
July 14, 2017

3 Design Concept Presentation:
August 28, 2017

Approval from CEO:
September 21, 2017

Design Handoff:
December 13, 2017

Company: Sundog Interactive
(acquired by Perficient in 2019)

There’s what we do. But then there’s how we do it.

Perham Health was looking for a creative way to showcase services with the personality of who they are. The half of it campaign took the simple tools of the job and added a creative spin with type to enhance the idea that, we provide a service, but with a personal touch.

Company: Sundog Interactive
(acquired by Perficient in 2019)

Logo creation and branding to best demonstrate Center for Special Surgery’s mission is to provide high quality patient centered surgical care in a cost effective and efficient manner.

Building logo: River’s Bend Medical Center

The challenge when Douglas County Hospital came to Macleod & Co. was, three separate identities were merging into one. The hospital, the clinic, and the orthopedic center, three separate color palettes and three very different logos. When creating their internal brand it was a challenge to find a cohesive look with the three brands, so instead of fighting the lack of simplicity, we embraced it. The Douglas County Hospital Triangle Branding created a beautiful soft approach to such a complex brand. A larger color palette allows for departments and specialties to have their own color, the triangles are a soft and are an exciting way to liven up sometimes boring medical imagery, and the triangle itself, with the three points, represents the three buildings Douglas County Hospital represents. The Triangles at Douglas County Hospital are a dynamic and exciting way to present hospital materials. 

Company, Macleod & Co.

Womans Health, a womans based hospital system based in Louisiana, USA.

From birth to mammography, from cancer care to surgery, Woman’s strives to provide patients resource for exceptional care. The Woman’s website had to take care of the full patient experience and update their mobile experience.

Some of the largest goals for their new site was a fresh look, updated site navigation, and organization and an updated class scheduling and checkout experience.

Website is a component based system and creative was optimized in desktop and mobile and handed off for development teams.

Company: Perficient, 2022

Brembo specializes in performance braking systems and components as well as conducting research on braking systems. Our team was asked to create multiple paths through the Brembo experience.

- The keyword search and Find Your Parts afford customers who know more decidedly what they’re seeking an immediate path to that information. Brembo sells over 1,300 products worldwide and is known for their aftermarket automotive brake components, including calipers, drums, rotors, and brake lines.

- The homepage and visual- and information-rich category pages create an immersive flow that leads customers deeper into learning about and experiencing Brembo.

Prototype Link

PERSONAS

Chase (Influential Auto Fan)
Content, ability share product information, promotions / discounts, research & reviews, good/better/best product options

Mateo (DIYer)
Research, comparison shop, value-driven, wants support & education, personalization based on vehicle, reviews, how-tos

Ethan (Educated Enthusiast)
Buy online and ship to installer of choice, mobile, return policy, looking for installer, upgrade kits

Debbie (DIFM)
Research, outsources vehicle work, find trusted shops & installers, installer reviews, mobile

Ansys develops and markets CAE/multiphysics engineering simulation software for product design, testing and operation and offers its products and services to customers worldwide.

A start to finish website redesign. Our team worked closely with Ansys in workshops to establish Affinity, Journey, and Content Maps. Created and planned for User Personas, and helped recreate their sitemap.

Planned for multiple languages and offerings across the globe.

Two day-to-day designers created 30+ unique layouts and clickable prototypes for a refresh to an exciting website.

2020 Perficient
Website redesign
1 Lead and 2 UX/UI designers
Adobe Website
XD Design Files

Our Bobcat email system needed a back end update and a visual cleanup. We revamped the design to allow for different users and focused emails in mind.

Promotional Blast, to keep our customers up-to-date with Bobcat’s latest and greatest.

Customer Connections, these emails focused on users who already own a machine. These targeted emails gave maintenance updates, and attachments and implementation suggestions that related to their machine.

Email can be one of the most challenging systems to design for, between email platforms, browser types, and machine brands, it’s challenging to keep the visual representation of the Bobcat brand while still keeping it legible.
With all these challenges we test across multiple platforms and have multiple fall-back options.

A global manufacturer of compact equipment, founded in North Dakota. The company sells skid-steer loaders, compact excavators, compact utility vehicles, compact tractors, farm implements, attachments and other small hydraulic equipment under the Bobcat brand name.

Here is a looking into the 2018 selling program

Challenge

Increase market share with more aggressive sales program and competitive offers were very similar, almost identical

Opportunity

Activate customer data to move prospects, leads and opportunities through the customer journey. Create a central destination for promotional tactics.

Results

+ 9.1%: Opportunity close rate

+ Call Center Over Load: The campaign greatly increased call volume at Bobcat’s call-center, the third party who validates incoming leads. The campaign was temporarily scaled back to allow the call center time to bring in additional resources to keep up with the requests from end-users.

+ 4 months: Due to its success, the campaign was extended an additional 4 months.

With an expansion of machines, This global company needed a refresh to their website. The initial need was adjustments to the navigation, however, while we were adjusting the code the team found a few slight tweaks to give the site a much needed design and SEO refresh.

We created clickable prototypes for our stakeholders to review our suggested adjustments and also added notes to our development partner to make those code changes.

Grand Itasca Clinic & Hospital is in the heart of Grand Rapids, MN. You really do have the best of both worlds, quality health care and a beautiful place to live. In 2013, we chose to emphasize that aspect with our "It All Adds Up" campaign. The plus symbol allows for a strong design element and also connects logic and passion.

Thank you to Jennifer Kohnhorst—Art Direction & Copy Writing. Company, Macleod & Co.

Partner Market Share Contracts & Quotas

partnerDRIVEN Market Share Analysis provides manufacturers an easy-to-use interface for analyzing data, setting quotas for dealers, and collaborating with them to contract for the upcoming sales period.
Our team was tasked with making a dashboard for users to easily scan their information and make it easy to customize for their brand.

Company, Sundog Interactive.